Miracle made by ZEISS

Carl Zeiss Vision International

Image Film

How Do You Create the Ideal Ophthalmic Lens?

Instead of simply explaining the physics behind it all, we provide a way to emotionally experience the artful engineering behind a lens “made by ZEISS”.

3D animations and real images combine to form a unified visual experience that’s all about glasses.     

Precision – With a Capital “P”
Precision – With a Capital “P”
Precision – With a Capital “P”
Precision – With a Capital “P”
Precision – With a Capital “P”
Precision – With a Capital “P”
Precision – With a Capital “P”
Precision – With a Capital “P”

Precision – With a Capital “P”

This is why our 3D animations had to be as authentic as possible. The end result is a unique insight into the creation of an ophthalmic lens, and a better understanding of just how complex that can be.     

Precise planning. Storyboard and realization.

storyboard, storytelling, konzeption, conception, regie, direction, munich, muenchen, visuarte
Precise planning. Storyboard and realization.
Precise planning. Storyboard and realization.
Precise planning. Storyboard and realization.
Precise planning. Storyboard and realization.
Precise planning. Storyboard and realization.

From YouTube to the Big Screen

 There are two versions of this spot – the one you see here, and a shorter edit. The shorter one has gotten over 250.000 views on YouTube, and was shown on television and movie theaters throughout India.     

Credits

Client | Carl Zeiss Vision International GmbH

Leistungsumfang

| Concept 
| Media design 
| Technical advice 
| Film direction 
| Production