Miracle made by ZEISS
Carl Zeiss Vision International
How Do You Create the Ideal Ophthalmic Lens?
Instead of simply explaining the physics behind it all, we provide a way to emotionally experience the artful engineering behind a lens “made by ZEISS”.
3D animations and real images combine to form a unified visual experience that’s all about glasses.
Precision – With a Capital “P”
This is why our 3D animations had to be as authentic as possible. The end result is a unique insight into the creation of an ophthalmic lens, and a better understanding of just how complex that can be.
Precise planning. Storyboard and realization.
From YouTube to the Big Screen
There are two versions of this spot – the one you see here, and a shorter edit. The shorter one has gotten over 250.000 views on YouTube, and was shown on television and movie theaters throughout India.
Client | Carl Zeiss Vision International GmbH
| Media design
| Technical advice
| Film direction