Carl Zeiss Vision International
One single animation style that works anywhere n the world? Challenge accepted!
The mission: Create several one-minute animated short films that explain products and complex issues in an easy, accessible way.
The catch: The animation style has to be unified across all films and clearly reference the existing ZEISS brand communication guidelines while being effective all over the world. Not an easy task.
Intercultural, Consistent, and Universal
We were happy to take on this challenge. The end result were 15 films in 17 languages and a universal animation CI for Carl Zeiss under consideration of potential restrictions found in various countries.
These films can now be shown all over the world without any additional effort.
Animation stills from these films can be used in print media or presentations whenever needed.
Client | Carl Zeiss Vision International GmbH
| Media design
| Technical consulting