IFA Berlin 2013


Interactive Cooktop

Playing with fire

Obviously, you wouldn’t want to touch a hot cooktop (and you shouldn’t, either!), but we love hot topics. So when BEKO approached us, we were delighted and designed a way for trade show visitors to do what they were always told they shouldn’t do as children: Touch the stove while it’s turned on.

Our interactive exhibit helped visitors understand how a modern BEKO INDY FLEX+ stove works in a hands-on way.

And best of all: Nobody got burnt.    


Client | BEKO Deutschland GmbH
Agency | einszu33 GmbH


| Media concept
| Media design
| Production
| Technical consulting 
| On-site support