Explainer Videos Myopia
Carl Zeiss Vision International
Branded Content
What is Myopia?
A lot of us know myopia, also known as shortsightedness, from their daily life. This disease can have extensive consequences, especially for children. But what’s behind all this? And what can you do to protect yourself? Together with Zeiss we gave you the explanation in a way, that everybody can understand, no matter how old or from which country.
Approach
In a serial of 4 videos we point out the reasons for the disease, give hints for the right behavior, show different treatment approaches and demonstrate, how ZEISS solves this problem. The serial exists already in 8 languages and the worldwide roll-out will follow in the next few months.
Credits
Client | Carl Zeiss Vision International GmbH
Our services
| Concept
| Media design
| Production