Photokina 2010

Carl Zeiss AG

Brand Experience

Intuitive Information Module

The brand performance module was the heart of ZEISS’s trade show booth. Three interactive tables were set up to give an intuitive tour of all the things Carl Zeiss AG has to offer, in terms of both products and services.

In order to draw curious visitors to the booth, a very visibly placed media banner visualized all the various divisions of Carl Zeiss AG.    

markenerlebnis, brand experience, media installation, medieninstallation, interaktiv, interactive table, touchscreen, exhibition, exhibit, exponat, brand performance modul, photokina 2010, carl zeiss ag, munich, muenchen, visuarte


Client | Carl Zeiss AG
Agency | visuarte
Fair booth construction | sorgdesign 

Our services

| Media concept
| Media design
| Production
| Technical consulting 
| On-site support